News, Articles and Interviews

News briefs and articles about water footprints, water use and availability, as well as interviews with key people in the fields of water footprints and water use.

Interview: Matt Malina of NYC H2O

April 21, 2011

Water educator Matt Malina loves New York City’s water system so much he created NYC H2O, a series of educational tours and lectures about the city’s infrastructure. Matt Malina of NYC H2O loves water! Water educator and math tutor Matt Malina, who grew up in New York City’s East Village, loves his city’s water system […]

FIJI Water and its Parent Company Leave Locals High and Dry

December 20, 2010

FIJI Water shut down operations on Fiji Island over a kerfuffle with the government involving a stiffer water withdrawal tax. The the next day the company agreed to the higher tax and reopened the water bottling plant. FIJI Water versus Fijian Government The popular face of excessive bottled water use, FIJI Water, recently shut down […]

Recycling is Patriotic

November 12, 2010

Recycling is a responsible, patriotic thing to do. That’s why every November 15th is “America Recycles Day,” the only nationally recognized day dedicated to the promotion of recycling programs in the United States. Recycling? 35 percent of Americans don’t don’t do it. Okay, so every day should be America Recycles Day, but  November 15 is “the […]

Coke vs. Pepsi 2.0: The Taste of Water Footprints, Bluewashing and the Bottom Line

October 14, 2010

Coca-Cola and Pepsi have a new challenge: Which company can convince the public that it uses less water through conservation and efficiency? And when all is said and done, does it mean that their company’s water footprint is zero? A New Cola War? From the many news streams that flowed out of last month’s World […]

Water Scarcity? How About Water Independence?

July 2, 2010

The water crisis we’re headed into can be turned around with planning, management, engineering and smart economics, and we can achieve water independence. Can we avoid diving into a water crisis? Are we headed into a water crisis? Many of us in the environmental field have been talking about how we’re running out of freshwater, […]

Water – A New Normal?

April 27, 2010

A California drought might be happening or we might be seeing a new normal for precipitation. In any case, why are we growing rice and cotton on land that receives such limited rainfall? Is the California drought a thing or is this the new normal? California might be in a drought or we may be […]